Advertising a dental clinic isn’t like advertising a traditional business. You can’t offer a “buy one, get one free” deal on cavity fillings. However, you can increase your brand awareness and attract more patients to your clinic if you utilize the right marketing strategies. If you’re ready to encourage more traffic through your front door, here are just four advertising tips for dentists.
1. Get on Social Media
If you still aren’t using social media, you’re missing out on an excellent way to communicate with the general public. Not only can you advertise big events and special promotions for your clinic, but you can also answer questions from both new and potential customers. They might not be willing to make a phone call, but they shouldn’t mind shooting you a tweet.
2. Engage Your Existing Customers
It’s easier to retain an old customer than to attract a new one. Thankfully, there are many ways that you can encourage old patients to come back for a return visit. Send them check-up reminders in the mail; put them on a digital mailing list; invite them to participate in your blog about oral health.
3. Know Your Demographic
What’s the age, gender, income, nationality and personality of your typical patient? This can play a big role in the most effective way to advertise to them. For example, if you’re a pediatric dentist, you’ll want your billboards to be colorful and friendly. If you speak multiple languages, you’ll want your commercials to be bilingual.
4. Stay on the Cutting Edge of the Industry
Subscribe to industry newsletters. Pay attention to news and breakthroughs. Get in the habit of reading an implant dentistry journal online. If you’re out of the loop, your advertising won’t be the only thing that suffers. You’ll become completely out of touch with the entire field.
If you want to run a successful dental clinic, you’ll need to both act and advertise like one. Use these tips to make sure that you’re maximizing all potential revenue streams and reeling in every patient that you can.